I've been a paying customer and loyal user for many years, but I hadn't stopped to think about how much I love the product or how big their opportunity truly is.ġPassword is a classic Blue Ocean Strategy case study. I didn't realize how excited I was about 1Password until I started researching and writing this deep dive. ![]() With the news and buzz about their latest round of funding, now is a good time to go deep into their business and explain what all this ruckus is about. Note: For simplicity, we'll use 1Password in reference to both the product and the company.Įverything about 1Password is fascinating. ![]() AgileBits, the parent company who owns the 1Password product, just announced a $620 million round of funding in January 2022, the largest funding round ever for a Canadian company (move over, Shopify). That company is Shopify, now one of the foundational companies in e-commerce and valued at over $100 billion.ġPassword feels like the cybersecurity version of Shopify. Tell me if you've heard this story before: a little Canadian company builds a solid product that's profitable from day one, grows a large and passionate community of users, explodes onto the scene with large funding rounds, then dominates an industry.
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